Safaricom has reaffirmed its commitment to Kenyan sports by announcing a KES 5 million sponsorship for the upcoming 56th edition of the Magical Kenya Open (MKO). The prestigious golf tournament is set to take place from February 20 to 23, 2025, at the Muthaiga Golf Club in Nairobi.
As the official technology partner, Safaricom will provide high-speed internet connectivity at the event through a Cell on Wheels (COW), ensuring seamless live broadcasting and real-time scoring. The company will also offer 4G-enabled scoring devices and airtime to enhance communication throughout the tournament.
Safaricom’s Commitment to Golf and Sports in Kenya
Speaking on the sponsorship, Safaricom CEO Dr. Peter Ndegwa emphasized the company’s long-standing support for Kenyan sports:
“As we mark 25 years of transforming lives, we continue to be at the forefront of supporting sports in Kenya. For over a decade, we have supported the Magical Kenya Open, showcasing our dedication to talent development and the growth of golf in the country. We are excited to demonstrate our superior 4G and 5G connectivity at this year’s event and wish all our Kenyan players the best.”
This year’s tournament will bring together 150 participants, including 19 Kenyan golfers—comprising 13 professionals, four amateurs, and two junior players. Among the notable local players expected to compete are:
- Njoroge Kibugu
- Balala Adel
- Lejirma John
- Daniel Nduva
- David Wakhu
- Michael Karanga
- Greg Snow
- Dismas Indiza
Ronald Kibaara, Commercial Director of Magical Kenya Open, acknowledged Safaricom’s role in elevating the tournament:
“Safaricom has played a pivotal role in supporting sports in Kenya. Their commitment to this tournament will ensure a successful and world-class event. We look forward to seeing how this partnership helps further develop golf in the country.”
A Major Event on the DP World Tour
The Magical Kenya Open is part of the DP World Tour, attracting top golfers from around the world. This year’s event boasts an impressive prize pool of $2.5 million, making it one of the most competitive golf tournaments on the global calendar.
Beyond its commitment to golf, Safaricom remains a significant supporter of Kenyan sports. The company has invested heavily in football, rugby, athletics, and e-sports, among other disciplines, as part of its mission to transform lives through connectivity and innovation.
With world-class infrastructure in place, golf fans in Kenya and across the world can expect an exciting and seamless viewing experience, powered by Safaricom’s advanced network.
Discover more from Techish Kenya
Subscribe to get the latest posts sent to your email.
