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Apple’s $599 MacBook Could Finally Make Macs Less of a Distant Dream for Africa

This $599 MacBook Could Finally Put Apple in Africa’s Laptop Conversation.

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For years, MacBooks have been the stuff of wish lists in much of Africa. Sleek, powerful, and painfully out of reach for most wallets. But that might be about to change. According to multiple reports, Apple is cooking up a new 12.9-inch MacBook that could cost as little as $599 when it launches later this year. Yes, you read that right: an actual brand-new MacBook for under $600.

This isn’t just another MacBook Air with a slightly lower sticker. The new model will reportedly ditch Apple’s usual M-series processors for the A18 Pro chip — the same one inside the iPhone 16 Pro — making it the first Mac to run on iPhone silicon. It will also come in fun colors like Pink, Blue, Silver, and Yellow, a clear break from Apple’s usual “business silver or nothing” playbook.

And the timing? Absolutely brutal for Microsoft. Windows 10 support officially ends on October 14, 2025, which means millions of PC owners worldwide will be forced to either upgrade to Windows 11 or buy a new machine. Dropping a sub-$600 MacBook into that chaos feels like Apple walking into the room and saying, “We’ll take it from here.”

Why Africa Should Care

Here’s where it gets interesting for us: while $599 (about KES 77,500, 920,000 Nigerian Naira, or 10,500 South African Rand) may still be a stretch for many Africans, it’s a far cry from the $1,000 we usually see for entry-level Macs. Even factoring in import costs (because, let’s be honest, Apple’s direct presence in Africa is still spotty at best), this could be the first time many buyers on the continent see a brand new MacBook dip anywhere close to Windows laptop territory.

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Of course, this won’t be a perfect MacBook. Without Thunderbolt support, it’ll likely stick to regular USB-C ports, so don’t expect high-speed multi-monitor setups. But for the everyday user, think students, freelancers, small business owners, this might be the most accessible Mac ever made.

Momentum Builders: iPhone 16e and Friends

This rumored MacBook wouldn’t be Apple’s first recent foray into “affordable” territory. The iPhone SE, the $599 iPhone 16e being the latest in the series, is Apple’s budget-friendly iPhone model that has already shown the company is willing to explore new price points. Pair that with a cheaper MacBook, and Apple could finally start building momentum in African and Asian markets where the potential audience is counted in billions, but the actual sales? Not so much.

If this $599 MacBook arrives in Kenya, South Africa or Nigeria (even via the usual authorized resellers), I expect it to make waves especially among the crowd that’s long admired Macs from afar but never dared check the price tag twice. Sure, shipping one in might still sting, but suddenly, that dream Mac won’t be sitting quite so far out of reach.

According to StatCounter, macOS has seen a steady growth in Africa between January and July 2025. While Windows still holds the giant share with 56.46% (down from 60.41% in January), macOS’s 5.2% is a historical high for Apple.

Computer-operating-system-market-share-Africa-July-2025

It’s too early to say if this will be a true African market game-changer, but if Apple really pulls this off, the mid-range Windows and Chromebook world should be nervous. And for once, MacBook envy on this side of the world might turn into MacBook ownership.


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Hillary Keverenge

Making tech news helpful, and sometimes a little heated.

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