There’s a new phone in town, and it’s showing up dressed for a wedding. No, seriously. The Vivo V60 5G has landed in Kenya priced at KES 63,999, and if you’ve been scrolling through Vivo Kenya’s social media pages, you’d think the device was designed exclusively for brides, grooms, and maybe that cousin who insists on recording the whole ceremony.
Instead of going the usual route of boasting about “flagship performance,” “all-day battery,” or “sleek design”, Vivo is going all-in on one thing: weddings. Every other post screams “telephoto wedding portrait” with enough bridal imagery to make you wonder if the phone comes with a complimentary wedding planner.
Take a look at the campaign captions. The Vivo V60 is introduced with lines like “Say yes to portraits that last forever” and “Finally, something to capture the beauty of weddings.” Brides are holding the phone like it’s part of the dowry. Grooms are framed like cover models. Even the official product page leans hard into the idea, with special features like Wedding vLog, Wedding Micro Movie Mode, and even Wedding Style Frame. It’s less “smartphone launch” and more “wedding catalogue.”
The ZEISS 50MP Super Telephoto Camera, combined with portrait modes like 85mm Wedding Portrait, AI Four-Season Portrait, and one-tap wedding vlogs, gives the phone a ready-made niche. Instead of chasing specs wars with Samsung or Apple, Vivo is essentially telling Kenyans: skip the pricey wedding photographer, just get this phone. Bold move, right?
To sweeten the deal, Vivo Kenya has plastered captions of couples mid-dance, fathers walking daughters down the aisle, and friends partying at the reception, all supposedly immortalized by the V60’s lens. Throw in a 6,500mAh BlueVolt battery (because weddings take all day), IP68 & IP69 water and dust protection (because cake fights and rain showers are unpredictable), and suddenly the pitch makes sense: this phone isn’t just for selfies. It’s for the day.
It’s a fascinating marketing strategy. Vivo isn’t selling just a phone; they’re selling a role at your wedding. The V60 isn’t the best man, maid of honor, or even the MC. It wants to be the photographer, videographer, and Instagram manager rolled into one. For a market like Kenya where weddings are colourful, social-media-heavy, and deeply memorable, that’s not a random bet. It’s a clever one.
So, whether you’re walking down the aisle soon, attending your 10th wedding this year, or just looking for a phone that won’t die before the cake is cut, the Vivo V60 might just be the wedding guest you didn’t know you needed.
But can it actually steal the photographer’s job? Let us know in your comments below.
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