Binance has announced the launch of Binance Junior, a new sub-account feature designed specifically for children and teenagers aged 6-17. The platform aims to provide young users with a secure environment to learn about digital finance and savings, all under the strict supervision of their parents.
This move signals a shift for the world’s largest crypto exchange, moving beyond active trading tools to focus on financial literacy and family-oriented products.
What is Binance Junior?
At its core, Binance Junior is a parent-controlled sub-account. It is not a standalone app for kids to trade freely; rather, it is a tethered account that parents create and manage from their primary Binance dashboard.
The key features include:
- Parental control: Parents open and manage the account on behalf of their child.
- Savings focus: The account allows young users to save and earn crypto through Binance Flexible Simple Earn.
- No Trading: To ensure safety, trading activities are strictly restricted. Kids cannot buy, sell, or swap tokens on their own.
- Funding: Parents can fund the Junior account via their master account or through on-chain transfers.
The goal is to offer “controlled early exposure” to digital assets. As crypto becomes more integrated into mainstream finance, Binance is positioning this as a tool for modern financial education by teaching the next generation about asset accumulation rather than speculation.
Safety and monitoring
For parents worried about the volatile nature of crypto, Binance has baked in several safety rails. The interface for the child is simplified, removing the complex charts and trading terminals found in the standard version, as seen in the image below.
Crucially, parents maintain absolute oversight. You will be notified of every transaction made within the Junior account. Furthermore, parents retain the ability to disable the child’s account at any time, immediately halting all transfers if necessary.
While users aged 13 and above can initiate transfers (subject to local regulations and daily limits), they cannot transfer funds to non-parental adult users, closing a potential loophole for scams or peer pressure.
The ‘ABC’s of crypto’
Coinciding with the app launch, Binance has also released a self-published book titled “ABC’s of Crypto.” The book is designed to break down complex blockchain concepts ranging from security to different types of coins into simple, digestible terms for children. It serves as a companion piece to the app, encouraging families to learn together.
Binance co-CEO Yi He emphasized the long-term vision of the project:
“As parents who love our children, we not only nurture them in their early development but long-term growth with responsibility and wisdom... Binance Junior is a family finance initiative that helps parents build crypto wealth and savings for their children and encourages them to teach and practice healthy financial habits for the next generation into adulthood.”The launch of Binance Junior is a strategic play in a market like Kenya, where mobile money and digital finance are already second nature to the youth. While traditional banks and even Safaricom have long offered “Junior Savings Accounts,” the crypto sector has largely lacked an equivalent product that is both safe and educational.
By disabling trading and focusing solely on savings (Simple Earn), Binance is addressing the primary criticism levied against crypto for minors: the risk of gambling-like behaviour. This product isn’t about getting kids to day-trade Bitcoin; it’s about teaching them the mechanics of digital wallets and interest.
Binance Junior is available in select countries via the Apple App Store and Google Play Store. Parents typically need to complete KYC (Know Your Customer) verification on their master account before they can create a Junior sub-account.
