TikTok partners with Aleph Holdings for ad support and Wowzi for creator management, strengthening Kenya’s digital ecosystem and advertising landscape. — TikTok Head of Sales, Global Business Solutions, Sub Saharan Africa, Carl Jordan (Left), Client Partner Lead for East Africa, Aleph Holding, Rachel Karanu (Center) and Co-founder and President, Wowzi, Mike Otieno (Right)

TikTok has announced new strategic partnerships in Kenya with Aleph Holdings and Wowzi, aiming to enhance its advertising ecosystem and better support content creators in the country. This move underscores TikTok’s growing focus on localized support for advertisers and structured creator management, positioning Kenya as a key market in Africa’s digital economy.

Aleph Holdings to Handle TikTok’s Sales and Support in Kenya

Through its collaboration with Aleph Holdings, TikTok is transferring its sales and support operations in Kenya to a dedicated local team. This transition is expected to:

Simplify advertising on TikTok for Kenyan businesses by providing hands-on support.
Enable payment in local currency (KES), reducing the reliance on international credit cards.
Offer deeper insights and expertise to brands looking to optimize their presence on TikTok.

Stephen Newton, Regional Managing Director – Sub-Saharan Africa, Aleph Holdings, emphasized that many Kenyan businesses currently run ads on TikTok using deskside research and personal company credit cards. With Aleph stepping in, brands will now gain direct access to insights and best practices, making advertising more seamless and cost-effective.

Wowzi Takes on Creator Management Role

TikTok has also appointed Wowzi, an African influencer marketing platform, as its official creator management partner in Kenya. This partnership is aimed at:

Providing structured support for creators to build their brand presence.
Connecting Kenyan creators with brands and agencies for monetization opportunities.
Enhancing the local influencer marketing ecosystem through training and mentorship.

Wowzi’s Co-founder & President, Mike Otieno, highlighted Kenya’s growing creator economy, emphasizing TikTok’s role in giving creators access to both local and global audiences. With Wowzi overseeing creator management, more opportunities will be available for content monetization and brand collaborations.

TikTok’s Growing Investment in Kenya’s Creator Ecosystem

TikTok’s latest move builds on its previous efforts to support content creators in Africa. In 2021, the platform introduced the #LevelUpAfrica Program, which has helped hundreds of Kenyan creators refine their skills, gain mentorship, and expand their audience reach.

Carl Jordan, Head of Sales, Global Business Solutions, TikTok – Sub-Saharan Africa, stated that these new partnerships reaffirm TikTok’s commitment to Kenya’s creative ecosystem, ensuring that both advertisers and creators have access to better tools, support, and opportunities.

What This Means for Kenyan Businesses and Creators

For businesses, the Aleph Holdings partnership means:

Localized support and consultation for running TikTok ads.
Cost-saving through local currency transactions instead of USD.
More data-driven insights to optimize ad campaigns.

For content creators, the Wowzi partnership means:

Greater access to monetization opportunities.
Better brand collaborations.
Increased visibility and mentorship support.

Final Thoughts

Kenya’s TikTok ecosystem has been growing rapidly, and these partnerships are a strategic move to solidify its advertising and creator landscape. With Aleph providing dedicated ad support and Wowzi focusing on creator empowerment, Kenyan businesses and influencers now have stronger backing to thrive in the digital economy.