Case IH, the farm machinery brand known for its red tractors, has a new manager in Kenya. Since 1st October 2026, the business has been run by CFAO Mobility Kenya, the company that was called Toyota Kenya until 2022 and still sells Toyotas here. It announced the move on 6th October.
If you own a Case IH tractor or have one on order, nothing changes for now. Your order stands, and you deal with the same sales and technical staff and the same contacts. CFAO says parts and servicing will get easier over time, because Case IH now sits inside the company that already sells and services Toyotas, Suzukis and Hino trucks.
Who ran Case IH before
Until last month, Case IH was sold by CFAO Kenya. It and CFAO Mobility Kenya both belong to CFAO, a Paris-based group owned by Japan’s Toyota Tsusho. CFAO calls the change an internal reorganisation and gave no other reason for it.
That business goes back to early 2014, when CNH Industrial, the company that owns Case IH, took the franchise from CMC Holdings and appointed Toyota Tsusho East Africa to sell its machines in Kenya, Uganda and Tanzania. By November 2024 it was trading as CFAO Kenya, and it marked 10 years of selling Case IH with a training camp for farmers in Eldoret.
CFAO Mobility Kenya, the new manager, became CFAO Motors in 2022 and then CFAO Mobility Kenya in July 2024. It sells Toyota, Suzuki, Volkswagen, Mercedes-Benz, Yamaha, Hino and Sinotruk vehicles, and counts 15 brands in all once its tyres, parts and used-car businesses are added. Its own site lists more than 40 locations and over 700 employees. In June, when it brought three budget Suzukis to Kenya, it put that network at more than 43 branches, dealerships and service centres.
Why the parts network matters
If a tractor breaks down in the middle of planting or harvest, those are days the farmer can’t get back. So buyers ask how fast they can get a part and a mechanic, as well as what the tractor costs. Case IH said as much in 2014, when it picked Toyota Tsusho partly for its “parts availability” and said its customers “cannot afford equipment downtime”.
That’s why CFAO’s release leans on aftersales, the parts and servicing that follow a sale. CFAO Mobility’s managing director, Arvinder Reel, called farm machinery “a productivity asset” and said his company’s job is to support customers “throughout the life of their machines”.
Today Case IH lists five places to go: Nairobi’s Industrial Area, Nakuru, Kisumu, a parts shop in Eldoret, and the Mombasa showroom that opened in February. The tractors run from 55 horsepower for smallholder farms up to 700 horsepower for large commercial ones, and the range also covers implements such as ploughs, sprayers and planters.
CFAO hasn’t said how it’ll use the bigger network. The release doesn’t name a single CFAO Mobility branch that will now stock Case IH parts or service its tractors, and it gives no date for any change. There’s nothing on prices either. It also doesn’t say what becomes of CFAO Kenya, or whether anything changes for Case IH in Uganda and Tanzania.
Other car dealers sell tractors too
New Holland, Case IH’s sister brand under CNH, moved to Inchcape Kenya in August 2025, after CMC Holdings announced it was closing. Simba Corporation sells Mahindra and SAME tractors alongside its trucks and pick-ups, and in August we covered its deal with Absa, which lends farmers up to 90% of a tractor’s price over up to 60 months. For these dealers, and now for CFAO Mobility, tractors make use of what they already have: workshops, parts warehouses, mechanics and bank partners.
So for owners, it’s a new name on the letterhead for now. We’ll know CFAO’s promise is real when a farmer in a town without a Case IH site can walk into a CFAO Mobility branch and get a tractor part. Until CFAO names those branches, you still go to the same five sites.
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