Samsung Launches Mobile Campaign to Reward Kenyan Consumers

Samsung Electronics has today announced the launch of a new campaign aimed at rewarding consumers who purchase Galaxy smartphones and tablets, further cementing the firm’s position as the leading smartphone brand across all segments in the region. Dubbed ‘Score with Samsung’, consumers have a chance to win a 40” television for every purchase of any Samsung mobile device.

To enter the draw, consumers who purchase a new Samsung mobile device within the six week-long campaign that kicks-off on May 1st, will be required to register their new devices by sending an SMS to 22585 in the format Reg*IMEI number#.

Charles Kimari, Head of Mobile Division at Samsung Electronics East Africa said, “Our customers are at the heart of the growth of our business in the region. As we have continued to provide market leadership, we would like to demonstrate our appreciation to the consumers and give them a chance to acquire something more on top of the innovation and convenience of our devices.”

Mr. Kimari added that consumers who purchase the flagship models – Galaxy S9, S9+, Note8 – will get a bundle offer with the device from 30th April to May 26th, 2018.The same applies to Galaxy J7 Neo, J7 Pro, J5 Pro, Grand Prime Pro and the Tab A7’’ from  27th April to May 26th, 2018. “Nothing is more dynamic in this market than the customer preferences. We will keep ensuring that customer satisfaction is the hallmark of our business, enhanced by great offers on our products.”

By registering their devices, consumers are guaranteed of a two-year warranty, the longest warranty period offered by a mobile phone manufacturer in the market. Draws will be conducted weekly to select winners of the 40” televisions.

Samsung is keen on providing products that offer optimized benefits and services that bring value to consumer’s lives by turning everyday objects into smart connected devices. And as part of its strategy in growing its brand presence and bringing its services closer to consumers across the country,the firm has continued to open Experience Stores across the country and partnered with various authorized dealers.


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