Saturday, January 29, 2022

Nokia is betting on Software Updates to Entice Customers

While announcing the availability of the Nokia 3.2 in the Kenyan market, one thing HMD Global really wanted everyone to take away was that all their phones will be receiving:

  • Monthly Security Updates for 3 years
  • Up to 2 years of System Updates to next Android Version

And this is their major bet in the push to have customers buy Nokia rather than other brands which HMD says never assure you of any updates whatsoever.

When you think of it, and with the recent announcement that even the Nokia 3 from close to two years ago is getting Android Pie, it is a good bargain both from the company and for the customer. Because here you are getting a phone that two years down the line will still run the latest version of Android. While other brands are offering you a phone that will probably stick to one OS version all through.

In Kenya, Nokia is competing with Huawei, TECNO, Samsung and Infinix. And this year especially, Huawei and Samsung have up’d their game with the devices they are offering in terms of specs versus price. So at say the price point of between 11k and 13k, you have the following devices competing:

  • Huawei Y6 Prime 2019
  • Huawei Y5 2019
  • TECNO Spark 3 Pro
  • Infinix Hot 7
  • Infinix S4 and now the recently announced
  • Nokia 3.2

The Nokia 3.2 will get Android Q when that becomes available. It will also get Android R whenever that launches. On the other side, Huawei phones aren’t good with software updates, and given the recent troubles with the U.S., one can’t be sure. Infinix haven’t been bad with software updates but they still don’t promise you updates for two years – it is sort of a gamble, you don’t know when an update will arrive.  TECNO this year shocked us with the Spark 3 Pro being the very first in the world to get Android Q Beta, and perhaps that’s a good indicator that they will be sending out updates more frequently.

So is Nokia’s bet really meaningful? Will customers pick the Nokia 3.2 over the others on that list because of software updates?

Something I noticed with the Nokia 3.2 is the storage limitations. It comes with 16GB internal storage. And given that the competition all offers 32GB storage, HMD decided to add in a 16GB Micro-SD card for the Kenyan market. Which wouldn’t be as fast as internal storage, but is a good addition nonetheless.

What I would like to see is if people will be choosing Nokia phones over other brands because of guaranteed software updates. Personally, it is exciting for me to have a phone run the latest version of Android through two years. It makes you obtain the most value from your phone. I had the OnePlus 5 which currently has Android 9 from Android 7. It is still a very fast and good device to re-sell. Would you pick up a Nokia over other devices because of guaranteed updates?



Leave a Reply

Dickson Otieno
I love reading emails when bored. I am joking. But do send them to

More to read:

Nokia T20 Tablet officially launched; Goes for KES 30,000

The Nokia T20 Tablet is available starting today, 15th December, and comes in a single configuration of 4GB RAM and 64GB storage. Pricing is set at KES 29,999.

The Nokia 9 Pureview from 2019 will not receive Android 11

The Nokia 9 Pureview won't be updated to Android 11, HMD Global has announced. Instead, customers - in some countries - will get a 50% discount on Nokia XR20

Nokia T20 Tablet Specifications and Price in Kenya

Given Nokia T20 Tablet price is set at around 200 Euros, we expect it to cost around KES 25,000 when it becomes available locally.

Nokia T20 Budget Tablet launched promising Long Lasting Battery

The new Nokia T20 Tablet is a budget offering from HMD Global with a huge battery and a 2K 10.4-inch display.

Banks, who benefit most from Free M-Pesa transfers, want CBK to re-introduce charges

The Kenya Bankers Association (KBA) will be lobbying to have the Central Bank of Kenya (CBK) re-introduce transactions between Banks and Mobile Money wallets in 2022.

Safaricom goes to court opposing CA’s cheaper interconnection rates

Safaricom in its filing says the CA ignored its own procedures and reached a conclusion before the end of the process it had initiated.