Safaricom’s sub-brand, BLAZE, has today launched a new platform dubbed BLAZE LINK (, an aggregator of e-learning resources built to enable young people upgrade their skills through online courses and empower them to pursue success in their professions of interest.

The platform will offer free online courses, and will also direct, and connect Kenyans under the age of 26 to job opportunities. Safaricom also promises that the platform will give entrepreneurs visibility of market opportunities.

Safaricom says they have on board partners like Google, IBM, Wezesha, Cloud Factory and Brighter Monday to help offer thousands of free online courses cutting across multiple disciplines including sales and marketing, finance, agriculture, creative arts, programming and development among others.

“BLAZE LINK is a new addition to the Be Your Own Boss (BYOB) platform, which is focused on empowering the youth as they journey towards success. We are leveraging on the power of digital platforms so that we can reach those who cannot make it to the BYOB summits and creation camps,” said Michael Joseph, Safaricom CEO (acting).

“BLAZE LINK is coming in as a career compass and job-finder that will empower Kenyan youth by linking them with skills that they require to be successful whether by becoming their own bosses or through employment,” said Mr. Joseph.

BLAZE LINK users will also have exclusive access to master class videos from from Kenyan artists, and businessmen on topics like Agribusiness, Creative Arts, Fashion, Film & Photography, Music, Technology and Production & Sales.


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