Monday, January 24, 2022

Over 1 Billion Safaricom Bonga Points Redeemed in 2 Months

Bonga for Good initiative sees more than 600,000 Kenyans donate or redeem points, with customers set to continue redeeming their points at Lipa Na M-PESA merchants

Safaricom customers have redeemed more than 1 billion Bonga points in two months through the Bonga For Good Initiative, which came to an end on 4th June 2020.

This initiative, which sought to cushion Kenyans against the economic impact of the COVID-19 pandemic, saw over 600,000 customers donate points equivalent to over KES 330 million at over 40,000 Lipa na M-PESA merchants across the country.

Customers were able to redeem 1 Bonga Point for KES 30 cents, a 50% increase from the previous KES 20 cents per point, at over 140,000 Lipa na M-PESA merchants countrywide. Merchants accepting Lipa Na Bonga were receiving a cash equivalent of the points redeemed, making it a normal business transaction.

Food and household items, solar-lighting solutions and entertainment accounted for most of the points redeemed, while Kenyans also donated their points as a show of goodwill, with over KES 150 million being redeemed from points transferred from one person to another.

“I commend Kenyans for standing with each other during this time of need. Even as Bonga for Good comes to an end, we are cognizant that a lot of Kenyans still need to access essential goods and services, that is why the redemption of points at Lipa Na M-PESA merchants will remain a permanent feature of our loyalty scheme,” said Peter Ndegwa, CEO, Safaricom.

Following conclusion of the initiative, customers can continue redeeming their Bonga points for goods and services at over 140,000 Lipa Na M-PESA merchants countrywide at KES 20 cents per point.

In addition to purchasing goods and services, customers can also use their points to access a range of devices and accessories at any Safaricom shop or dealer outlet as well as airtime and data bundles available on the *126# USSD.

The Bonga loyalty scheme was introduced in 2007 with enrolled customers accumulating a point for every KES 10 spent on services on the Safaricom network.

6,091FansLike
2,889FollowersFollow
16,100SubscribersSubscribe

Leave a Reply

Dickson Otienohttps://tech-ish.com
I love reading emails when bored. I am joking. But do send them to editor@tech-ish.com.

More to read:

Home internet providers must compensate for any downtimes experienced

Here are example of guidelines the Communication Authority should adopt in Kenya to force Home Internet providers to offer good quality

Airtel joins Telkom in support of cheaper rates; Safaricom remains hesitant

Airtel argues that CA’s reduction takes into consideration the 7 year delay and that it is fully aligned with the interests of the consumer.

Safaricom goes to court opposing CA’s cheaper interconnection rates

Safaricom in its filing says the CA ignored its own procedures and reached a conclusion before the end of the process it had initiated.

Safaricom takes on Spotify with ‘Baze Music’

Basically, Safaricom Baze is an entertainment platform that at launch felt like YouTube, Netflix and TikTok all in one. Now it feels like Spotify is being added to the mix.

OPPO A16K and OPPO A55 officially launched in Kenya

OPPO has officially launched the OPPO A16K and the OPPO A55 in Kenya. The OPPO A16K costs KES 20,000 while the OPPO A55 costs KES 26,000.

Netflix increases prices in US & Canada

Netflix has announced increased subscription fees in the United States and Canada in what appears to now be annual expected change.