Infinix recently launched its NOTE 10 Series in a never seen before launch at the Ali Barbour’s Cave Restaurant, in Diani Beach. The choice in location is mostly influenced by the brand’s mission to stay true to its rebranding goals of being trendy and techy. After several years of taking a break from offline launch events last week’s experience is what many consider a great come back with a statement!
Over the years, as the Kenyan market has been constantly flooded with new smartphone entrants, the pressure to stand out is important. As an online-driven smartphone company that aims to empower today’s youth to stand out from the crowd and show the world who they are this was a great epitome.
The unforgettable experience, as you walked into the main entrance at the parking lot, that was lit with laser beams and smoke machines leading up to a giant size media wall banner branded with its brand ambassadors, Sauti Sol.
Upon getting to the reception area, you walk down the stairs into a fairyland lit by hundreds of candles. A spiral staircase descending into the main part of the restaurant where laser beams with product and brand logos could be seen moving rapidly across on the coral cave walls as per the ultra-speed NOTE 10 series theme.
A giant opening in the cave’s roof that would normally provide views of a star-filled sky, was embedded with a hologram of the NOTE 10 creating a mystical tech ambience.
The entire cave was beautifully illuminated with flashy lights and laser light mapping that brilliantly evoked an outer space futuristic experience. The big unveil was not just all fire-works, instead it was carefully set in one of the interlinking chambers, with the Note 10 display phones carefully seating on giant sea shells surrounded with mystical smoke.