Meta has announced the launch of the Facebook Business Coach which is a tool for small- and medium-sized business owners in Kenya, Nigeria, South Africa, and other English speaking countries to learn more about how they can grow their businesses online using WhatsApp, Instagram and Facebook.
The tool is available on WhatsApp and is a free-to-use, low-data cost chatbot. Users can interact with it in a simple, conversational and convenient way. Businesses can access the tool at their own pace and learn the lessons that will teach them how to establish a presence in today’s ever-evolving digital economy.
As a free curriculum platform, it features step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips. Learning material is recommended based on the user’s needs and queries, with an option to navigate the curriculum via the menu. While the WhatsApp bot provides SMBs with an easy way to quickly learn the basics, users can also access more in-depth training and get officially certified with Meta Blueprint courses online.
Meta says the content was created to assist business owners with multiple queries – from how to create attention-grabbing business pages on Facebook and Instagram, to how to use Messenger and WhatsApp to communicate effectively with clients.
Nunu Ntshingila, Regional Director Meta Africa, commented: “In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success. At Meta, we’re passionate about empowering SMBs in Africa with the skills they need to succeed online. We know that they are the backbone of the African economy and the drivers for economic growth. We hope the Facebook Business Coach will be their partner along this journey, providing the training they need through their mobile phones.”
The Facebook Business Coach educational tool on WhatsApp is available to any individual, representing one of the ways Facebook provides opportunities for education and business growth through its platforms.