Social Media
Examining the impact, trends, and future of social media on global communication.
- News
WhatsApp Ads Arrive in Kenya: What It Means for the 25 Million Kenyans Who Live on the App
Meta rolls out WhatsApp ads in Kenya inside Status and Channels. How targeting works, why now, and what Kenyan users…
- How To/ Explained
Meta is Set to Overtake Google in Digital Advertising for the First Time Ever in 2026. Here’s How That Happened.
eMarketer projects Meta will earn $243B in 2026 ad revenue, finally overtaking Google after 26 years of dominance.
- News
YouTube Now Lets You Turn Off Shorts From Your Feed Entirely
YouTube now lets all users set Shorts feed limits to zero minutes, but the setting is dismissible, not absolute.
- News
WhatsApp usernames rolling out to a limited number of users
WhatsApp has started rolling out usernames to a limited number of users on Android and iOS, marking a major shift…
- News
Nigeria and South Africa lead in X (Twitter) reply spam, new data shows
If you spend as much time on the platform as I do, you’ve probably noticed the bizarre new product development…
- Opinion
X’s revenue shake-up: Localizing creator earnings or killing the global town square?
Nikita Bier, X’s Head of Product, dropped a policy bomb yesterday that had the entire platform buzzing, not in a…
- Opinion
Kenya’s 7-second broadcast delay won’t stop hate speech. It will just make it easier to silence the news.
Kenya's MCK is enforcing a mandatory 7-second broadcast delay. The tech can't stop hate speech. But it can silence inconvenient…
- Opinion
X (Twitter) shouldn’t show us posts we can’t reply to
X is officially testing a new feature that allows users to restrict both posts and replies by region or country.…
- News
X just added a dislike button for comments, and I’m here for the spam cleanup
I’ve been tracking X’s wild ride since Elon Musk took the wheel in 2022, watching everything from blue-check drama to…
- News
TikTok Invests KES 25.8M in AI Media Literacy at Nairobi Safer Internet Summit
TikTok invests KES 25.8M in African AI literacy via ad credits, whilst rapidly scaling automated content moderation across the continent.
- News
WhatsApp Plus is coming back
For years, the name WhatsApp Plus carried a rebellious undertone. It was the forbidden fruit of Android messaging, a modded…
- How To/ Explained
How 5 African Creators are Using TikTok to Build Global Enterprises
Discover how five African creators on TikTok’s 2026 Discover List are turning viral videos into scalable, global businesses.
- News
TikTok Purges Over 580,000 Videos in Kenya: Inside the Q3 2025 Enforcement Report
TikTok removed over 580,000 Kenyan videos in Q3 2025, with 99.7% deleted proactively before user reports to ensure platform safety.
- Opinion
How a ‘Russian Creator’ Weaponised Wearables Against African Women
Russian creator faces charges in Kenya and Ghana for secretly recording and monetising intimate videos of women using smart glasses.
- News
Telegram makes Stories free for all users
Telegram is finally lowering the velvet rope. After keeping its Stories feature locked behind a paywall since its debut, the…
