Safaricom has launched a promotion to reward business owners who use Lipa na M-Pesa and Pochi la Biashara services. The telco says more than 400,000 businesses now accept payments through Lipa na M-Pesa up from 170,000 in March 2020 with 2 million small businesses using Pochi La Biashara.

Under the promotion, all businesses under the two payment platforms will earn 1 point for every transaction of KES 50 and above that they receive or payout in the next 8 weeks. These points will qualify the owners to:

Weekly draws where they stand to win one of the 128 tuktuks,
Monthly draws where they could win one of the 16 Isuzu DMAX pickups, or the
Grand draw where the could win one of the 8 FUSO Canters

The promotion will run across 8 regions including Nairobi, Coast, North Eastern, Eastern, Rift, Western, Nyanza and Mt. Kenya. Each of the regions will award 2 tuk-tuks every week, 1 pickup every 4 weeks and 1 truck at the grand finale.

In addition, all business owners on Pochi La Biashara can redeem their points in exchange for cash at KES. 1 per point. All business owners will also be rewarded with up to 6 minutes of talk time per day for the first three qualifying transactions.

“Medium-sized firms and small businesses form the backbone of Kenya’s economy accounting for a third of economic output and employing a majority of Kenyans. In recognition, we are celebrating and rewarding all business owners accepting payments on Lipa Na M-PESA and Pochi La Biashara through our Biashara ni Lipa Na M-PESA Promotion,” said Peter Ndegwa, CEO Safaricom.

Safaricom currently operates three M-Pesa solutions for businesses. These are:

M-Pesa Business Till – enables business owners to use their Lipa Na M-PESA collections to make payments and to send money including to other M-PESA Tills such as when paying suppliers, to individuals such as when paying wages and much more. Business owners can equally withdraw to an agent or transfer funds to a bank account.
M-Pesa Business Super App – provides entrepreneurs with a real-time overview of money coming in and payments made out of their business. They can also make payments through the Business Till feature on the super app.
Pochi La Biashara – a solution aimed at small businesses in where owners accept payments through the M-PESA “Send Money” option. It enables business owners to separate their business collections from their personal funds.