TECNO launches BMW-designed Spark 9 Pro Sport Edition
TECNO has unveiled the Spark 9 Pro Sport Edition which the company says is designed for the passionate Gen Z. The phone is designed by Designworks, a BMW Group Company. Designworks is responsible for the colour, material and the design.
The company says the new Spark 9 Pro Sport Edition fuses world-class automobile design with luxurious touches to bring about a trendy design language that creates a distinct icon for the young generation.
The phone is immediately available in Kenya for KES 21,500 through TECNO-branded shops and online through Jumia and Kilimall.
This Sport Edition comes with all the great features of the SPARK 9 Pro, including the 32MP front camera, and the MediaTek Helio G85 chipset. There’s a 5000mAh battery supporting quick-charge at 18Watts. The phone runs Android 12 with HiOS8.6. There’s 128GB of internal storage and 4GB of RAM.
What TECNO and Designworks said at launch:
Peter Shi, Brand Manager, TECNO Mobile Kenya, said “We are so excited to introduce the SPARK 9 Pro Sport Edition as we continue to reinforce TECNO’s commitment to exploring more possibilities in the fusion of technology, innovation, and design. We are also proud to be affiliated to a world-renowned company such as designworks- A BMW Group Company.”
On his part, Andre De Salis, Creative Director, Industrial Design at Designworks, said “Working together with a company like TECNO is inspiring, as it gives us the opportunity to focus on another user experience – the smartphone. While there is a difference in scale, something smartphones and cars have in common is that they are extremely personal and are relied on daily by their users, and they are also a means of personal expression.”
What TECNO says of the design:
“The application of color and pattern is always the first language for Gen Z to show their own style. Taking its cue from an icy crystal talisman, the blue and white color scheme of the SPARK 9 Pro Sport Edition reminds people of the power and drama of the superhero. The bold and bright blue expresses the elements of metaverse and also presents futurism, while the purity and primitiveness of white appeals to young consumers who wish to express their refinement and preference for high standards.
The SPARK 9 Pro Sport Edition’s unparalleled triangular texture also elevates the phone from a regular high-powered handset to the mobile phone counterpart of a frontier luxury sedan. The use of triangles, which traditionally symbolize stability and power, allows the Sport Edition to convey the sense of identity and confidence that comes with owning a premium car. At the same time, the dynamic triangular design also brings the phone to life and expresses a feeling of speed, which reveals the internal capabilities and diverse functionality of the phone.
Young consumers looking for a touch of lush will also be drawn to the phone’s intricate crystal diamond-cut elements. This finishing touch creates a subtle sense of luxury that discreetly expresses the younger generations’ desire for opulence, rather than the overt expressions of splendour that are more ubiquitous in traditional luxury handsets. Furthermore, this feature conveys a sense of time-tested refinement to young consumers looking to differentiate themselves from convention.”
What TECNO says of the cameras:
“In addition to the iconic design, the high-performance images address the need of the younger generation to freely express their uniqueness and strong individuality. Powered with the extraordinary 32MP ultra-clear front Camera, high resolution mode and a four-in-one sensor chip, it allows young consumers capture their best expressions in ultra-clear and exceptionally textured selfies even when zooming in, or under poor light conditions.
The selfie experience is also upgraded by AI scene light recognition, multi-frame fusion optimization technology, touch-up restoration feature and a built-in smart beauty mode.
The phone’s 50-megapixel back camera also excels at capturing high-quality photos. AI features also apply to the back camera, ensuring that all shots exceed user satisfaction.
Night shooters will also delight at the model’s all-round fill-light, which provides uniform, three-dimensional fill light for the best portrait and close-up shots, and a super backlight HDR mode that can capture high resolution videos in challenging light environments. With TECNO SPARK 9 Pro Sport Edition, the beauty of users and their world can shine through the darkness.”