‘The Real Housewives of Nairobi’ breaks Showmax first day streaming records
Apart from claiming the top spot on Showmax’s Top 10 most-watched the moment it launched last Thursday; The Real Housewives of Nairobi has also broken streaming records for most first day views on Showmax in Kenya.
The first episode of (The Real Housewives of Nairobi) RHONairobi is now the most-watched premiere ever for any title on Showmax in Kenya. The show also topped Twitter trends in Kenya for two days in a row.
Celebrating this milestone, Eugene Mbugua, the executive producer at D&R Studios, the production company behind RHONairobi, said, “The team at D&R Studios is elated to have The Real Housewives of Nairobi become the most-watched launch episode ever in the history of Showmax in Kenya. It’s incredibly gratifying to have the sweat and sleepless nights the cast and crew put in appreciated by the audience.”
He added, “This success is a culmination of years of collaboration between D&R and Showmax to keep putting out compelling content. We cannot wait for everyone to enjoy the rest of the season of RHONairobi.”
Additionally, The Real Housewives of Abuja and The Real Housewives of Durban S3 are also among the top 10 most-watched titles on Showmax in Kenya this week, proof that Kenyans love reality TV. Earlier in the year, Showmax also reported that The Real Housewives of Lagos was among the top 10 most-watched shows of 2022 on Showmax in Kenya, Ghana, Nigeria and South Africa.
“Showmax is excited to be a frontrunner in investing, improving and marketing diverse African stories and genres, and celebrity reality TV remains a genre that excites our viewers in Kenya, and across Africa,” said Denise Mwende, Showmax Content Specialist in East Africa.
She added, “It’s time for western content and African content to be held to the same standards. We couldn’t be happier with D&R Studios for rising to the challenge and making a world-class production. We’d also like to thank our RHONairobi cast for opening up their lives and engaging the crew in organic, no holds barred interactions. The result has been blunt conversations, beautiful moments and authentic experiences that Kenyans love to see.”
The Real Housewives of Nairobi is part of The Real Housewives franchise licensed as a format by NBCUniversal Formats, which is part of Universal International Studios, a division of Universal Studio Group.