Airtel Launches ‘Reason to Imagine’ Campaign to Inspire Youth

Airtel Africa has launched a brand campaign aimed at inspiring and connecting with Africa’s youth. The campaign, titled ‘Reason to Imagine,’ seeks to establish a profound emotional bond with young people in Africa.

Recognizing that imagination is the key qualification that holds significance in Africa, Airtel Africa aims to showcase its role in harnessing the potential of the continent’s youth by delivering relevant solutions that promote digital and financial inclusion. The ‘Reason to Imagine’ campaign celebrates the energy, creativity, and innovation inherent in Africa’s young population.

Anthony Shiner, Airtel Africa’s Group Chief Commercial Officer, emphasized the central role of youth in realizing Africa’s potential. With over 60% of Africa’s population under the age of 25, empowering this generation is crucial for the continent’s future development. Shiner stated, “Through this campaign, we are reaffirming Airtel Africa’s commitment to advancing the progress of Africa’s young people by providing the connectivity to turn every situation into an opportunity.”

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The ‘Reason to Imagine’ brand campaign marks Airtel Africa’s most ambitious endeavor yet. It encompasses a series of television commercials and a combination of market-specific print, online, outdoor, and mobile creative executions. By leveraging various media platforms, Airtel Africa aims to reach a wide audience of young people across the continent and inspire them to dream big.

As part of its commitment to providing youth with a reason to imagine, Airtel Africa has undertaken several initiatives. The company currently holds the title sponsorship of ‘The Voice Africa,’ a popular talent show that showcases exceptional musical talent from across the continent. Through this partnership, Airtel Africa brings the show to Africa, offering a platform for young artists to display their abilities. ‘The Voice Africa’ features a distinguished panel of coaches and TV hosts, and one talented individual will be crowned ‘The Voice Africa’ in a live show currently airing on free-to-air TV stations and Airtel TV.

Airtel Africa’s investment in promoting youthful talents and expertise extends beyond entertainment. The company also supports education, sports, and innovation sectors, seeking to nurture the potential of Africa’s young minds.

With the launch of the ‘Reason to Imagine’ brand campaign, Airtel Africa aims to reinforce its commitment to Africa’s youth and inspire them to pursue their dreams. By providing connectivity and relevant solutions, Airtel Africa aims to empower young people across the continent, transforming their aspirations into tangible opportunities for personal and societal progress.


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