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Isuzu EA Acquires Distributorship Rights for UD Trucks in Kenya

Isuzu East Africa (Isuzu EA) recently announced that it has secured distributorship rights for UD Trucks in Kenya. With this agreement, Isuzu EA will oversee the assembly, sales, and after-sales support for UD Trucks within the country.

The announcement was made during a media event at Isuzu EA’s headquarters in Nairobi. Isuzu EA’s Managing Director, Rita Kavashe, expressed the company’s excitement about the partnership: “We understand the vital role commercial vehicles play in the industry. As a strong and trusted automotive distributor in the region for 12 consecutive years, we are delighted to add the UD Trucks brand to our portfolio. This offers UD customers the peace of mind they deserve, knowing they’ll receive the support Isuzu East Africa is known for.”

Kavashe also highlighted the well-respected reputation of UD Trucks in Kenya, where various models are affectionately known as ‘Ndovu’ (CW450) and ‘Nyati’ (PKB), symbolizing their strength and reliability. “This partnership ensures that UD Trucks customers will not only benefit from high-quality products but also receive the dedicated support they need,” she added.

Mourad Hedna, President of UD Trucks MEENA (Middle East, East & North Africa Region), shared Isuzu EA’s enthusiasm and confidence in the partnership. “We welcome Isuzu East Africa as our partner in Kenya. Their expertise will provide our customers with comprehensive support for optimum uptime, including expert technical assistance and a reliable supply of genuine parts,” he said. “With our Japanese brand heritage, our latest Euro 5 range covering from 10 to 80 tonnes, and Isuzu East Africa’s dedication, we will deliver one of the most competitive offers in the Kenyan market, bringing back our strong and long legacy.”

Isuzu EA’s Chairman, Hiroshi Hisatomi, emphasised the partnership as a testament to the strong relationships the company has built with its customers. “I would like to promise you that UD Trucks and Isuzu East Africa will deliver even greater value to your business,” he said.

Isuzu EA is preparing to assemble the heavy-duty Quester and medium-duty Croner models for the Kenyan market, with an official sales launch planned for the second half of 2024. Existing UD Trucks customers will receive immediate after-sales support to ensure a seamless ownership experience.

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