In a significant achievement for the brand, Infinix has recorded five consecutive quarters of positive year-over-year (YoY) growth in global smartphone shipments. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix experienced an 18.8% YoY increase in shipments during Q2 2024, compared to the same period in 2023. This accomplishment underscores Infinix’s growing influence in the global smartphone market and its commitment to innovation.
Tony Zhao, General Manager at Infinix, highlighted the company’s continuous efforts to meet consumer demands, stating, “Infinix’s exceptional performance in Q2 2024 underscores our relentless pursuit of innovation and our deep understanding of consumer needs globally. We will continue to raise the bar with our products and services, engage in meaningful conversations with consumers, and advance technological innovation to fulfill our commitment to empowering the youth.”
Securing Top 5 Positions in Over 20 Key Markets
Infinix has continued to strengthen its market presence, securing top five market share positions in more than 20 key regions globally. Among its most notable achievements, the brand maintained its No. 1 position in major markets such as the Philippines and Pakistan, while recording impressive growth in emerging regions, including Malaysia, Indonesia, Algeria, and Saudi Arabia. These regions experienced YoY shipment increases ranging from 50% to an astounding 469% in Q2 2024.
Market Performance Highlights:
- Kenya: Infinix saw a 6.0% quarter-on-quarter increase in shipments in Q2 2024, securing the 4th position in the market.
- Indonesia: The brand’s market share in Indonesia reached 14.4% in Q2 2024, securing 5th place. Infinix grew by 24.0% quarter-on-quarter and 55.9% YoY, becoming the only top-five brand in Indonesia to maintain consistent growth.
- Philippines: Infinix remains the market leader with a 16.1% share.
- Pakistan: A record-breaking 1.1 million units were shipped in Q2, representing a 272.3% YoY increase.
- Algeria: Infinix’s market share surged from 8.5% at the end of 2023 to 27.0% in Q2 2024, marking an impressive 469.1% YoY growth.
- Saudi Arabia: Infinix achieved a 50.7% YoY increase in shipments, securing 4th place with a 6.8% market share.
- Tanzania: Infinix maintained a strong position, holding 19.7% of the market share and securing 3rd place.
- Egypt: A 21.2% quarter-on-quarter increase in shipments solidified Infinix’s 4th place in the market.
- Malaysia: With 268.5% YoY growth, Infinix rose to the 4th position, surpassing brands like Realme, Apple, and OPPO.
Product Innovation and Strategic Collaborations
Infinix’s growth has been fueled by a consistent pipeline of innovative products. In the first half of 2024, the brand launched its flagship NOTE 40 series, which introduced groundbreaking features such as the proprietary Cheetah X1 chip, All-Round FastCharge 2.0, and Infinix MagKit. These technological advancements deliver a superior user experience, demonstrating Infinix’s commitment to pushing the boundaries of smartphone performance.
Additionally, Infinix collaborated with BMW Group’s Designworks to create a high-end Racing Edition smartphone. This collaboration, which brought both style and power to the device, further enhanced the brand’s appeal to a younger demographic.
Social Impact and Partnerships
Infinix’s impact extends beyond its technological offerings. The brand has taken significant steps toward social responsibility by focusing on empowering youth through education and strategic partnerships. Notably, Infinix collaborated with UNESCO and Google to provide AI and robotics education to teenagers. These initiatives, executed through CogLabs workshops, have empowered young minds and were recently held at The University of Nairobi.
In the gaming sector, Infinix teamed up with MediaTek and the popular game “Honor of Kings” to advance mobile gaming technology. The company also partnered with Samsung’s System LSI Business to introduce a groundbreaking 108MP AI-powered deep learning camera system, bringing cutting-edge photography capabilities to its devices.
Industry Recognition and Future Outlook
In recognition of its dedication to innovation and market growth, Infinix was named the sixth most innovative brand in the Asia-Pacific region by Fast Company. Additionally, it ranked among the Top 50 Kantar BrandZ Chinese Global Brand Builders in 2024.
As Infinix continues to gain momentum in the global market, the brand remains committed to innovation, technological advancement, and empowering the youth. With a focus on expanding its presence in both established and emerging markets, Infinix aims to maintain its upward trajectory and further solidify its position as a major player in the global smartphone industry.
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