Airtel Money Kenya has announced a significant partnership with Naivas Supermarket, allowing Airtel Money customers to deposit and withdraw cash at all 109 Naivas branches nationwide. The move is part of Airtel Money’s broader strategy to expand its agent network and enhance financial inclusion through accessible mobile money services.
Key Highlights of the Partnership
- Seamless Transactions: Airtel Money customers can now perform cash deposits and withdrawals at Naivas outlets countrywide.
- Free Withdrawal Services: As part of the ongoing ‘Rudishiwa Transaction Fee Campaign,’ withdrawal fees are refunded as Airtel Airtime. For example, withdrawing KES 1,000 incurs a KES 25 fee, which is reimbursed as Airtime that can be used for calls, data, or SMS.
- Strategic Accessibility: The partnership significantly bolsters Airtel Money’s footprint, offering customers enhanced convenience in accessing financial services.
Unlike Safaricom’s M-Pesa, which has long been renowned for its extensive network of agents readily available across the country, Airtel Money has faced challenges in achieving similar accessibility. This partnership with Naivas Supermarket marks a significant step toward bridging that gap. By leveraging Naivas’ vast branch network, Airtel Money is making it easier for both existing and potential customers to quickly access essential services. Customers living near a Naivas branch will now enjoy the convenience of dependable mobile money services in their communities.
Statements from Leaders
Ms. Anne Kinuthia-Otieno, Managing Director of Airtel Money Kenya, described the partnership as a milestone in their mission to provide seamless and affordable financial solutions.
“By offering cash deposit and withdrawal services at Naivas branches nationwide, we are not only strengthening our presence but also reaffirming our dedication to providing seamless and affordable financial solutions through our Mobile Money platform.”
Airtel Kenya Managing Director, Mr. Ashish Malhotra, emphasized the partnership’s alignment with Airtel’s customer-centric approach.
“By leveraging our network expansion, we believe this partnership with Naivas Supermarket is timely and aligns with our commitment to deliver unparalleled convenience.”
Naivas Chief of Operations, Mr. Peter Mukuha, highlighted how the partnership reflects the supermarket’s dedication to improving customer experiences.
“This move perfectly aligns with our mantra; We exist to make other people’s lives better. Our partnership with Airtel Money exemplifies this commitment.”
Looking Ahead
This collaboration not only enhances Airtel Money’s footprint but also positions Naivas branches as reliable hubs for financial services. It ensures that customers across urban and rural areas can easily access cash deposit and withdrawal services, empowering them with greater financial flexibility.
Airtel Money Kenya has reiterated its commitment to expanding its agent network and hinted at future collaborations with other key market stakeholders to drive its financial inclusion agenda.
This partnership positions Airtel Money as a formidable player in Kenya’s mobile money space, offering customers not only convenience but also cost-effective solutions for their financial transactions. By addressing historical challenges in agent accessibility, Airtel Money is making strides to match and even rival Safaricom’s dominance in the mobile money landscape.
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