Ropem Telcom has reopened its upgraded Nakuru branch at Baraka Plaza along Kenyatta Avenue. The company says the revamped space brings a modern look, a clearer layout, and an improved in-store experience. The redesign aims to make it easier for shoppers to explore a wide selection of smartphones, accessories, and other electronics in one place.
According to the retailer, the refreshed store is part of a wider expansion and modernization effort to meet growing demand for quality tech products across Kenya. The Nakuru relaunch also marks the company’s 27th outlet.
What the partners said
Safaricom described the reopening as another step in bringing services, products, and convenience closer to customers. “Safaricom is committed to transforming lives by bringing services, products, and convenience closer to our customers. This partnership with Ropem in Nakuru is another step towards enabling seamless payments and empowering our customers to do what they need with ease. With over 50 million customers in our network, we say Asanteni sana to each and every one of you for being part of this journey towards greater connectivity and service accessibility,” said Martin Chere, Safaricom Chief Channels Officer.
Vivo’s Rift Regional Manager, Reina Ghalo, emphasized the brand’s customer focus. The company highlighted a culture that revolves around understanding user needs, delivering user-centric products with the latest innovations, and creating a positive and joyful experience for consumers.
Inside the redesigned branch
Ropem Telcom’s Managing Director, James Karanja, said the Nakuru branch has been reconfigured to serve changing customer needs. He noted that the store now offers a more convenient and interactive environment, supported by a spacious and modern layout.
Karanja added that trained staff will be on hand to provide tailored advice, helping shoppers make informed choices on devices and services. The branch will also offer end to end Safaricom services, positioning the outlet as a one stop location for purchases, support, and mobile solutions.
Device financing option coming soon
Addressing current financial pressures faced by many households, Karanja said the company remains focused on access and affordability. He announced that Ropem Telcom will soon launch an exclusive device financing option designed for Nakuru residents. The plan, as outlined, will allow customers to get the latest smartphones on credit with zero upfront payment and flexible installment schedules.
Ropem Telcom says this approach aligns with its mission to make technology accessible, genuine, and affordable. For over a decade, the retailer has focused on offering authentic devices at competitive prices, aiming to deliver value while maintaining trust on product quality.
What customers can expect
During the relaunch period, customers are invited to visit the Nakuru branch to check out in-store offers, speak with expert advisors, and experience the updated shopping environment. The company states that the layout changes are meant to reduce friction at key points in the buyer journey. That includes finding devices more quickly, comparing options more easily, and completing purchases with assistance where needed.
The addition of comprehensive Safaricom services under the same roof is expected to simplify common tasks for mobile users. Shoppers can explore devices, get guidance, and sort out network or payment needs in a single visit.
The bottom line
Ropem Telcom’s Nakuru relaunch combines a refreshed retail space with a promise of device financing that targets affordability. Partner statements from Safaricom and Vivo underline the focus on convenience, user needs, and a better in-store experience. For Nakuru’s tech-savvy shoppers, the company is positioning the branch as a convenient destination for genuine devices, accessories, and mobile services.
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