Airtel Kenya is officially joining the time-based internet bundle race, launching its new UnlimitedFUN Bundles just a couple of months after Safaricom introduced the competing B-LIVE service. While branded as “Unlimited,” a deeper dive into the terms and conditions reveals that Airtel’s new offering operates under a Fair Usage Policy (FUP), a crucial detail that defines the service.
The new bundles, which went live on November 7th, 2025, are designed to cater to heavy streamers and users who prioritize time online over fixed data volumes.
The UnlimitedFUN bundle options and the catch
Airtel’s launch focuses on two main options for its prepaid subscribers, which are accessible by dialing *544# or through the My Airtel App.
| Bundle Name | Price (KES) | Validity | Advertised Benefit | FUP (The Reality) |
| UnlimitedFun 1 Hour | 19 | 1 Hour | Unlimited Data | 3GB |
| UnlimitedFun 3 Hours | 45 | 3 Hours | Unlimited Data | 9GB |
The “Unlimited Data” marketing is directly countered by the T&Cs, which stipulate a hard cap before the standard out-of-bundle rates apply. If you hit the FUP limit—3GB in one hour or 9GB in three hours—your speed will effectively drop to the standard Pay-As-You-Go rate, meaning the ‘UnlimitedFUN’ experience ends prematurely.
Competing head-on with Safaricom B-Live
Airtel’s UnlimitedFUN Bundles arrive just two months after Safaricom’s B-Live launch, which also offers time-based browsing options:
| Bundle | Price (KES) | Duration |
|---|---|---|
| 1 Hour | 20 | 1 Hour |
| 1.5 Hours | 30 | 1.5 Hours |
| 3 Hours | 50 | 3 Hours |
| 4.5 Hours | 75 | 4.5 Hours |
| 6 Hours | 150 | 6 Hours |
While both services pivot the pricing model from data to duration, there are notable differences in strategy. Safaricom’s variety gives users more flexibility in timing compared to Airtel’s only two options, so hopefully this will change at some point. On the other hand, Airtel is clear on FUP while Safaricom hides this info for whatever reason.
| Service | Price (KES) | Time | FUP (Where Known) |
| Airtel UnlimitedFun | 19 | 1 Hour | 3GB |
| Safaricom B-LIVE | 20 | 1 Hour | N/A (Not specified in provided details) |
| Airtel UnlimitedFun | 45 | 3 Hours | 9GB |
| Safaricom B-LIVE | 50 | 3 Hours | N/A (Not specified in provided details) |
Designed for streamers, scrollers, and chatters
According to Airtel, the new bundles are designed for customers who live online and love to stay connected without limits. The telco is targeting students, content creators, and social media enthusiasts who rely on fast, short bursts of data for entertainment and communication.
The bundles apply across all internet services, including streaming video, music, and social platforms, and prioritize usage over other active data bundles, ensuring users get the best possible speeds during their session.
Airtel’s growing playbook of competitive offers
The UnlimitedFUN bundles mark Airtel’s latest move in its ongoing effort to challenge Safaricom’s dominance in the data market. Earlier this year, Airtel rolled out Smarta Bundles, slashed 5G home plan prices, and a recently launched a new line of 5G outdoor routers, cementing its position as the go-to provider for affordable and flexible connectivity.
With UnlimitedFUN, Airtel is not only matching Safaricom’s innovation but adding a twist — clearer FUP limits, slightly cheaper rates, and an emphasis on digital lifestyle freedom.
