Apple
All about Apple innovation, product development, industry impact, future outlook and technology leadership.
- News

The MacBook Neo is in Kenya, but for KES 130,000, there are better alternatives
Apple recently made waves by launching the MacBook Neo, a budget laptop with a stunning $599 price tag (around KES…
- Interesting Reads

MacBook Neo is doing exactly what I predicted, and Windows OEMs should be worried
Last week, I threw out what I knew would be a controversial take: the MacBook Neo wouldn’t just sell well,…
- News

Apple’s $599 MacBook Neo is Here: The Chromebook Killer That Makes the iPad Air Obsolete
Apple's sub-KES 80,000 MacBook Neo utilises iPhone silicon to dominate budget Chromebooks, while rendering the expensive iPad Air completely obsolete.
- Interesting Reads

Shrinkflation vs. Stealth Taxes: How Tech Giants are Hiding 2026 Price Hikes
Global memory chip shortages are forcing smartphone brands into stealth price hikes and hardware shrinkflation. Will your favourite survive 2026?
- News

Apple’s $699 MacBook Neo could launch today
Apple is reportedly taking a page out of Samsung’s playbook, and it might be the best news budget-conscious Mac fans…
- News

Apple’s M5 Mac Refresh: The Stealth Price Hike, The AI Bottleneck, and the 120Hz Display We’ve Been Waiting For
The M5 Mac refresh kills the $999 Air, bumping the base to $1099 but doubling storage to 512GB. Add the…
- Opinion

Opinion: The “Global” Smartphone Top 10 is an echo chamber, and Africa isn’t listening
Every year, Counterpoint Research drops the list of the top 10 best-selling smartphones globally. And every year, looking at it…
- News

Android had only 3 phones in the global top 10 best-selling smartphones in 2025 (again)
If you walk into any boardroom in Nairobi or a high-end café in Kilimani, the landscape is predictable: a sea…
- News

Apple’s new iOS 26.3 feature limits how precisely mobile networks can track your location
Apple has never been shy about cutting the cord on data tracking, usually to the detriment of advertisers. Now, with…
- News

Apple AirTag (2026) Overview: Louder, Further, but Still Flawed
Apple’s 2026 AirTag overview: A refined tracker featuring 50% better range, louder audio, and Apple Watch support for only KES…
- News

Massive piracy crackdown: 1337x, Fmovies, and 150+ others facing global shutdown (full list inside)
If you’ve noticed your favorite “free” movie site acting glitchy or disappearing entirely this week, you aren’t alone. In a…
- News

Apple Declares War on Adobe with Aggressive ‘Creator Studio’ Subscription
Apple launches Creator Studio subscription bundle at $12.99/month, bundling Final Cut Pro, Logic Pro, and Pixelmator Pro—undercutting Adobe Creative Cloud…
- News

Apple Overtakes Samsung to Lead Global Smartphone Market in 2025
Apple leads 2025 smartphone market with 20% share, but AI-driven memory shortages threaten 2026 growth and affordability.
- News

Apple Taps Google Gemini to Power Next-Generation Siri in Landmark AI Partnership
Apple officially confirms Google Gemini will power next-generation Siri, launching with iOS 26.4 in March/April 2026 under a billion-dollar partnership.
- News

iPhone 17 & iPhone Air prices in Kenya go down crashing just 3 months later
When the iPhone 17 series and the iPhone Air officially hit shelves in Kenya back in September 2025, the asking…














