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Binance to help build NFT platform for fashion, art and music

Binance, a leading cryptocurrency exchange with over 50 million users has confirmed its partnership with Media Publishares who are the publisher of Vogue, Esquire, Robb Report and Buro in Singapore, along with VIDY, a blockchain-powered digital advertising company, to provide the underlying technology for a new NFT platform catering to the fashion, arts and music industries.

Based on Binance’s experience in building one of the world’s largest cryptocurrency trading platforms, Binance will be providing Media Publishares and VIDY with essential expertise in creating an innovative and dynamic NFT marketplace.

“As a leader in the blockchain industry, Binance is always dedicated to exploring innovative blockchain applications with other industry leaders,” says Helen Hai, head of Binance NFT. “We are excited to partner with the publishers of leading magazines such as Vogue Singapore as well as innovative companies such as VIDY. Together, I am confident we can build a platform that will unlock the imagination of art and technology, maximise the value of creativity, and accelerate growth of the fashion industry.”

“Media Publishares has been ahead of the curve with its innovative approach to storytelling as led by our anchor titles Vogue, Esquire, Robb Report and Buro Singapore”, says Michael von Schlippe, President of Media Publishares. “We look forward to collaborations with creatives and leaders in the blockchain space, such as Binance, who share the same values as us in establishing an NFT platform for the creative community”.

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