Rescue.co Launches Standalone Roadside Emergency Service for Kenyan Drivers

Rescue.co has launched a dedicated roadside assistance product for Kenyan motorists and businesses, expanding its emergency response network beyond medical emergencies.

The new service, called Roadside by rescue.co, offers immediate support across the country for common car-related emergencies like breakdowns, flat tires, dead batteries, and even road accidents.

What the Service Offers

For KES 8,888 per year (inclusive of VAT) per vehicle, members get access to:

• Up to 4 free roadside rescues annually (or 600km in total towing distance)
• Towing, vehicle recovery, jump-starts, tire changes, fuel delivery
• Emergency key retrieval, mobile security response, and ambulance dispatch
• Nationwide coverage, including urban and remote rural roads

The service is available to individual drivers, families, corporate fleets, ride-hailing apps, and insurance partners. It can be purchased online via roadside.rescue.co.

Built on the Flare Emergency Platform

Rescue.co’s new product is powered by its award-winning Flare technology platform, which coordinates more than 1,000 emergency responders, including:

• Over 200 roadside specialists
• 800+ ambulances nationwide

This digital-first infrastructure, which was previously used for medical emergencies, now helps mobilize Kenya’s most distributed roadside assistance network.

Why This Matters Now

Kenya has one of the highest road incident rates in the region. According to NTSA, over 4,000 road deaths and 18,000 accidents were recorded in 2023 alone.

Most drivers in the country are left to rely on slow insurance approvals, informal towing providers, or friends and family during emergencies—especially in remote areas.

With this launch, Rescue.co is betting that roadside assistance should be treated like health insurance—essential, fast, and proactive.

From Health Emergencies to Road Safety

Since 2018, Rescue.co has provided some form of roadside help as part of its emergency medical services. The decision to launch Roadside as a standalone product reflects growing demand for vehicle-focused rescue support.

The company already works with major players like Glovo, Bolt, ICEA Lion, and JW Seagon, and is targeting more insurers, e-commerce companies, and logistics firms to integrate the service into fleet safety offerings.

A Shift in How Kenyans Think About Vehicle Safety

While many insurance providers focus on compensation after an accident, Rescue.co’s approach focuses on instant response when something goes wrong. There’s no need for policy number verification or insurer pre-approval—once subscribed, assistance is dispatched immediately.

According to Philip Fricke, Director for Road Rescue, the goal is to make sure no one is left stranded:

“Understanding the critical importance of mobility and vehicle safety to Kenyans, we've created Roadside by rescue.co to ensure drivers have immediate, professional help whenever and wherever they need it.”