It seems Kenyans will really do anything to push their peers to register as voters. And honestly, we love to see it. With the 2027 elections slowly inching closer, the country’s youngest and loudest generation, Gen Z, is finding creative ways to make voter registration cool again.
From viral videos to discounts on iPhones, the message is clear: get registered.
Personally, I’m all for it. Whenever I get the chance, I remind the young guns around me to go sign up. But Gen Z? They’re taking it a notch higher, because this generation doesn’t just talk about things; they trend them.
@achi.eng_ Did a GRWM today just to lift my spirits, there’s something about being on camera that instantly shifts my energy. Life has been lifing, but I got an off day and used it to register as a voter, It honestly takes less than 5 minutes! Kindly register and make your voice count #voterregistration #voterregistration2025 #civicduty #GRWM
♬ original sound – Wamonje
TikTok is the new voter drive
If you’ve scrolled through TikTok lately, you’ve probably seen a new wave of “get ready with me as I go for voter registration” videos urging people to register as voters. These aren’t your typical civic education clips. They’re fun, vibey, and irresistibly Gen Z. Think people dressing up to “go register,” syncing transitions to trending sounds, and turning a once-boring process into a shareable moment.
This trend is picking up fast, and TikTok is proving to be one of Kenya’s most powerful digital mobilization tools. Remember how the platform recently rallied Kenyans to raise funds for one of their own in Othaya, Nyeri and even started plans to build a hospital? That same energy is now being directed toward voter registration.
It’s civic engagement, but make it aesthetic.
What’s even more interesting is how this TikTok movement is now spilling over to other social platforms. Some Kenyans are urging users on Instagram, X (formerly Twitter), and even Facebook to emulate the TikTok trend by joining the “get ready with me as I go for voter registration” wave.
It’s quickly becoming a digital domino effect: one video inspiring another, one registration inspiring ten more. And yes, this time, it’s not just talk.
There have been reports suggesting that Gen Z aren’t registering in the numbers their online activism might suggest. That may be true, for now. But if there’s one thing we know about this generation, it’s that they move fast when something clicks with them culturally.
Give them a trending sound, a camera, a reason, and they’ll turn civic duty into content gold.
All of this shows that Kenya’s voter registration drive isn’t just about politics; it’s also about identity and influence. Gen Z is rewriting what it means to be engaged. They’re using the platforms they love, the content styles they know, and the communities they’ve built to inspire each other.
So yes, while some may still argue about the numbers, I’m choosing to focus on the movement. Because if Gen Z can make registering to vote trend on TikTok, maybe they’ll make showing up to vote trend next.
