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Safaricom officially enters Ethiopian market

Safaricom is officially entering the Ethiopian market. A new international consortium of 5 different companies – aptly named ‘The Global Partnership for Ethiopia’ – has been awarded a license to operate Telecom services in Ethiopia. This comes days after Ethio Telecom launched Telebirr, a mobile money platform built by Huawei.

The new partnership is led by Kenya’s Safaricom PLC. The other members in this new consortium include:

  1. Vodacom Group
  2. Vodafone Group
  3. Sumitomo Corporation and
  4. CDC Group.

Sumitomo corporation is of the largest international trading and business investment companies, while the CDC Group is a development finance institution and impact investor from the United Kingdom.

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The Global Partnership for Ethiopia was created to bring about transformational economic and social impact in the country. The provision of accessible, affordable and high-quality mobile and internet connectivity by the Partnership will enable greater social inclusion as millions more Ethiopians access quality telecom services. Increased connectivity in Ethiopia will also boost the economy, impacting over 1 million jobs with digital training and skills, and bringing about productivity improvements for countless micro-entrepreneurs and small and medium-sized enterprises. 

Ethiopia is home to over 112 million people, making it the second-largest country in Africa by population. It is one of the last countries in the world to introduce competition in the telecom industry, a rigorous process started by the government in 2019 as part of its Economic Reform Agenda, with the support of the International Finance Corporation. The reforms aim to increase jobs, reduce poverty and grow the local economy in an inclusive and sustainable manner.

What the CEOs have said:

Peter Ndegwa, CEO of Safaricom, said: “We are excited for the opportunity to work with the people of Ethiopia to set up telecom networks to deliver a digital lifestyle. In past years, we have seen the power of digital transformation and its impact on our customers. We believe by working with all stakeholders in Ethiopia, we can deliver a similar transformation while achieving a sustainable return to our shareholders.”

Shameel Joosub, CEO, Vodacom Group, said: “The consortium partners have a great track record for delivering transformative technology services, particularly when it comes to health, education and agriculture, built on quality telecom networks. We want to make a real difference to the lives of Ethiopians through promoting widespread digital inclusion as part of Vodacom’s pledge to connect the next 100 million Africans by 2025.” 

Nick Read, CEO of Vodafone Group, said: “This is a significant development for Ethiopia, which is one of the last very large markets in the world to introduce telecom competition. We want to play a transformational role in ensuring Ethiopia’s huge economic and developmental potential is realised through the deployment of next-generation connectivity and digital services, creating an inclusive and sustainable digital society.”

Toshikazu Nambu, Executive Vice President & Chief Digital Officer, Sumitomo Corporation, said: “Sumitomo Corporation operates a variety of businesses across the world, and the media and digital sector is one of the most important areas for us. We plan to bring our ample experience in Asia and Japan and know-how for cutting edge digital transformation to a really emerging country, Ethiopia. We would like to realise a better life for the people of Ethiopia based on our corporate message, ‘Enriching lives and the world’, and contribute to the further development of Africa.”

Tenbite Ermias, CDC’s Head of Africa, said: “Modern, stable and flourishing economies are built on reliable affordable digital infrastructure, and access to global trade. We are ready to roll out a state-of-the-art network that will bring vital economic opportunities to tens of millions of Ethiopians, from urban dwellers to farmers, and to businesses large and small. This outcome has the power to unlock development over time and is great news for Ethiopians across the country”.

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