Jumia has announced it has gotten into partnership with realme to avail the company’s devices across African markets. The agreement allows for realme to have an official store on Jumia’s platform that would connect it with online consumers across 11 African countries.
Initially the realme store will be available in Nigeria. Then it will be expanded to Kenya, Ghana, and Ivory Coast. Thereafter the it will be availed in the remaining African countries where Jumia operates.
“We are delighted to begin exploring how we might offer our platform to realme and provide it with the opportunity to grow and access the African market. Both of our companies share similar values and we look forward to a collaboration that would provide Jumia’s consumers access to best-in-class, affordable smartphones via Jumia’s seamless shopping experience,” said Sandeep Narayanan, VP, Consumer Electronics, Jumia.
“We are thrilled to partner with Jumia, the leading e-commerce platform in Africa, to bring our smartphones to users across the continent. This partnership reflects our ongoing commitment to technology decentralization by making technology that used to be only in flagship models to be accessible to more consumers. We believe the young generation in Africa will find our products to have the best side of performance and of trendsetting design, as it is our mission to scale innovation with trend for consumers in the world” said Jack Zhang, General Manager of realme CIS & MEA region.
“Sub-Saharan Africa is one of the world’s fastest-growing mobile regions and millions of African mobile users use a smartphone to access Jumia for their everyday needs. With this in mind, we look forward to further enhancing the penetration of e-commerce in the region,” added Jumia Kenya CEO, Betty Mwangi.