Galaxy A57 and A37: The Features That Make Them Built for Creators

Samsung has brought the Galaxy A57 5G and Galaxy A37 5G to Kenya, and the message this year is clear. These are mid-range phones built for people who make things. Think short-form videos, product photos for an online shop, vlogs, or just a clean feed. Samsung says the new A series pushes “Awesome Intelligence” and its better cameras down from the flagships into a more affordable bracket. The Galaxy A57 5G starts from KES 56,000, while the Galaxy A37 5G starts from about KES 46,000.

We already covered their early arrival in Nairobi before the official local launch. Now that pricing is set, here is a plain walk through the features Samsung is pointing creators towards, and what each one actually does for you.

Steady video, thanks to OIS

Both phones use a 50MP main camera with Optical Image Stabilisation, or OIS. OIS is a tiny mechanism inside the lens that physically counters the shake of your hand. The result is steadier footage when you walk and film, or when you shoot in dim rooms. For a creator, this is the difference between a clip that looks smooth and one that looks jittery. Both phones can record up to 4K video, so the footage stays sharp on a big screen.

Nightography for low light

Samsung calls its low-light photography Nightography. When the camera detects a dark scene, it combines several frames and processes them to lift detail, reduce grain, and keep colours natural. On the A57 and A37 this works on both photos and video, and it leans on that same OIS to hold the shot still while the camera gathers light. In practice, this means your night market clips and evening selfies should come out clearer than older mid-range phones managed. Samsung says the A57 adds extra image processing on top, for slightly sharper, cleaner night results.

On-device AI editing

This is the part Samsung is selling hardest to creators. The phones include a set of editing tools that run on the device, so you can fix a shot without sending it to a cloud server first. Object Eraser removes an unwanted person or item from a photo and fills the gap. Auto Trim looks through your video clips and stitches the best moments into a short highlight automatically. Edit Suggestion proposes quick fixes like cropping or lighting tweaks so you do not start from a blank screen. Best Face, which Samsung includes on the A57, picks the frame where everyone in a group shot looks their best. The point is speed. You shoot, you tidy up on the phone, and you post.

A Super AMOLED screen for editing

Both phones use a Super AMOLED display with a 120Hz refresh rate. For a creator, the screen matters as much as the camera, because you edit on it. Super AMOLED panels show deep blacks and rich, accurate colour. That helps you trust what you are looking at when you grade a video or adjust a photo, rather than getting a surprise once you see it on another screen. The 120Hz refresh rate also keeps scrolling and timeline scrubbing smooth.

Battery and charging for a full day

Each phone packs a 5,000mAh battery, which Samsung says can stretch to about two days of typical use. Filming and editing drain a battery faster than that, so the more useful number is the 45W fast charging. A quick top-up between shoots puts a meaningful chunk of charge back, which matters when you are out all day and cannot sit by a socket.

Storage that holds your 4K footage

4K video files are large. A few minutes of footage can eat through space quickly, and a full card means a missed shot. The A57 and A37 come in storage options up to 256GB in Kenya, which gives creators room to keep raw clips on the phone until they are ready to edit and upload.

IP68 for shooting outdoors

Both phones carry an IP68 rating. That means they are sealed against dust and can survive being submerged in up to 1.5 metres of fresh water for 30 minutes. Samsung is not promising a dive camera. What it does promise is peace of mind for an outdoor shoot caught in the rain, or a phone set down on a dusty road. For a rating still uncommon at this price, that is a genuine plus.

What to take away

The A57 and A37 share the same core creator toolkit. The A57 costs more and adds a sharper ultra-wide camera, a faster chip, and a few extra camera tricks. The A37 keeps the main camera, OIS, Nightography and the AI editing suite while costing less. If you shoot a lot of wide shots or want the smoothest performance, the A57 earns its premium. If your work is mostly the main camera and quick edits, the A37 gives you almost the same kit for less money. Either way, the features here are aimed squarely at the work of shooting, editing and posting, which is exactly the point.