Hisense shipped 55.1% of the world’s televisions measuring 100 inches and above in the first half of 2026, the largest share of any brand, according to research firm Omdia. Hisense published the figure in a statement from Qingdao on 24 August 2026.
Omdia is a London-based technology research firm owned by Informa. It tracks television shipments quarterly and sells the underlying data to manufacturers. Hisense, TCL and Samsung all cite it when a ranking goes their way.
By Hisense’s account of Omdia’s numbers, it has led the 100-inch-and-above category since 2023. It also says it accounted for more than 70% of global Laser TV shipments in 2025. Laser TV is Hisense’s ultra-short-throw projector line: a cabinet sits directly beneath a wall-mounted screen and throws the image up onto it, instead of the picture coming from a panel.
Third in TVs overall, first in the biggest ones
The 100-inch-and-above band is a narrow, expensive slice of the television business, and neither Omdia nor Hisense published the unit volume behind the 55.1%.
For the market as a whole, Counterpoint Research put Samsung at 17% of global TV shipments in the first quarter of 2026, TCL at 14% and Hisense at 13%. Counterpoint published that data on 9 June 2026. Hisense is therefore third in television overall, and first in the biggest screens.
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The 100-inch share is also flat. Hisense reported 55.2% for the first quarter on 28 May 2026. A half-year figure of 55.1% means the second quarter was slightly below the first.
The May release says Hisense has operations in over 160 countries. The August one says over 180.
Pricing
Hisense’s flagship RGB MiniLED TV, the UR9, opened pre-orders on 26 March 2026 at $3,499.99 for the 65-inch model and reached Best Buy shelves on 23 April. By 4 May the 65-inch was $1,999, the 75-inch $2,999 and the 85-inch $3,999, cuts of between $1,500 and $2,000.
RGB MiniLED means the backlight behind the LCD panel uses separate red, green and blue mini LEDs that Hisense controls independently, rather than white LEDs shining through a colour filter.
Kenyan prices and availability
Hisense signed a distribution deal with Hotpoint Appliances in May 2026. Capital FM reported on 17 May that Hotpoint would use its nationwide retail, distribution and after-sales network to sell Hisense televisions and smart home appliances here. “Teaming up with Hotpoint represents a significant milestone in Hisense’s African expansion strategy and underscores our long-term dedication to the Kenyan market,” Jason Ou, President of Hisense MEA and India.
Kenyan retailers stock them regardless. One website lists the 100-inch Q7N QLED at KES 370,000, down from KES 410,000. Another lists the 100-inch U7K Mini-LED at KES 354,995, down from KES 529,995. For comparison, when Samsung brought its 100-inch Neo QLED to Nairobi in September 2025, we reported a recommended retail price of KES 699,000. Undercutting Samsung by more than KES 300,000 on a 100-inch set is a reasonable explanation for a 55% share.
Remember, Hisense was also an official sponsor of the FIFA World Cup 2026, which ran from 11 June to 19 July. The first half of 2026 covered the entire build-up and the opening weeks of the tournament, which is the best possible window for a brand selling large screens.
If you want a cheaper route to a big panel, Samsung’s Mini LED sets start at around KES 165,000 for 75 inches here, and TCL now sells Google TV sets from KES 16,500 at the small end.
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