Announcements

Samsung says 60% of customers opting for the Galaxy S23 Ultra

Samsung has announced global availability of its new Galaxy S23 Smartphones. The company says the S23 Pre-order phase was impressive with higher pre-orders than those of the Galaxy S22 series. Also, more than 60% of consumers, Samsung says, opted for the most premium Galaxy S23 Ultra.

“The great momentum we’re witnessing speaks to customers’ excitement about products that push the envelope and give them the freedom to express themselves creatively,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics.

“This year’s preorder numbers echo our customers’ strong trust in our brand and demonstrate how our commitment to ground-breaking innovation and sustainability continues to resonate with consumers,” he says.

The Galaxy S23 series features new set of cameras that Samsung says give users more freedom to explore their creativity, the world’s fastest mobile graphics thanks to the Snapdragon 8 Gen 2 Mobile Platform for Galaxy, and a striking design that advances the company’s sustainability commitments with more components made using recycled materials than in any other Samsung Galaxy smartphone.  

“As a business, we are looking to increase inclusivity and affordability for our consumers so that they can acquire the Galaxy S23 Ultra, S23+ and S23 devices and one of the ways we are doing this is through strategic partnerships with finance partners.” said Samsung Director of Mobile Experience East Africa, Mr Charles Kimari. “We already have a working agreement with KCB and Safaricom as the first two official device financing partners and are working on getting more partners on board to allow more Kenyans to acquire our devices at a pace that works for them. These strategic partnerships are what we believe will shape the device acquisition landscape in Kenya.”

Samsung Galaxy S23 series also unlocks the next level of mobile security with Samsung Message Guard. This powerful sandboxing tool preemptively protects against zero-click exploit attacks. This is a new kind of cyberattack where just receiving an image can compromise a device – even without the user’s interaction. Samsung Message Guard acts as a virtual quarantine, trapping harmful images and ensuring you receive safe images.

Samsung is also launching an eye-catching 3D billboard campaign to celebrate the launch of the Galaxy S23 series. The campaign highlights the design of the Galaxy S23 series inspired by the planet, with striking visuals. First kicking-off in Seoul, the campaign will roll out in other global cities around the world over the coming weeks.

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