Safaricom warns Ziidi Trader users against fake website

Safaricom has issued an urgent warning to customers after discovering a fake website impersonating its fast-growing Ziidi Trader investment platform.

In a customer notice sent on Tuesday, the company clarified that ziiditrader.com is not an official or authorized Safaricom website and has no association with the telecommunications giant or its M-PESA investment services.

“Please note that the website https://ziiditrader.com is not a legal or official website, and it has no association with Safaricom,” the company said.

Safaricom is advising customers not to share personal details, phone numbers, M-PESA PINs, or bank information on the site. Instead, users should only access the legitimate Ziidi Trader platform through My OneApp, where the service is officially integrated. The telco also reminded customers that it will never ask for private credentials and encouraged anyone who encounters suspicious activity to report it via SMS 333 or through My OneApp.

When I tried to access the website, here’s what I got:

The warning comes as Ziidi Trader continues to gain momentum in Kenya’s retail investment market. According to the latest figures, the platform has now processed more than 351,000 share trades worth over KES 1.08 billion in just four months since launch, highlighting how quickly mobile investing is being adopted by ordinary Kenyans. The platform has also captured a growing share of trading activity on the Nairobi Securities Exchange by making stock investing accessible directly from M-PESA.

Ziidi Trader is one part of Safaricom’s broader Ziidi ecosystem, which now spans multiple wealth-building products. Alongside the money market fund available under Ziidi Invest & Save, the company has expanded into direct share trading through Ziidi Trader, positioning M-PESA as a gateway not just for payments, but also for saving and investing.

That growing popularity also makes the platform an attractive target for scammers. Cybercriminals frequently register lookalike domains that imitate trusted financial brands in an attempt to steal login credentials, PINs or banking information. Safaricom’s latest alert serves as a reminder for customers to verify websites before entering sensitive information and to rely only on official Safaricom channels when managing investments.

With hundreds of thousands of investors already onboard and transaction volumes continuing to rise, remaining vigilant against impersonation scams will be just as important as making smart investment decisions.