Safaricom doubles monthly data bundles under new Pata More promo

Kenya’s mobile data battle is heating up once again. Just a week after Airtel Kenya revamped its Amazing Data Bundles with improved value, Safaricom has unveiled its own response as part of a wider Pata More campaign, increasing data allocations on selected daily and monthly bundles without changing their prices.

The new promotion comes alongside Safaricom’s recently announced M-PESA fee reductions for Pochi la Biashara and Buy Goods merchants, signalling that the operator is trying to deliver more value across both its connectivity and financial services businesses.

Safaricom describes Pata More as a campaign built around “extra benefits on the products and services you already trust,” promising more data, more savings, more protection, better support and improved digital experiences.

More data for the same spend

The biggest change for mobile subscribers is straightforward: several popular bundles now include significantly more data while retaining their existing prices. According to the new pricing:

The improvements are especially notable on the KES 1,000 monthly package, whose allocation has more than doubled from 10.2GB to 21.5GB. The enhanced bundles are available through My OneApp and via *544#.

A familiar response to growing competition

While Safaricom hasn’t explicitly linked the changes to competition, the timing is difficult to ignore. In July, Airtel Kenya refreshed its Amazing Data Bundles, increasing and reducing data allocations across several packages as it continued its push to challenge Safaricom’s dominance in the consumer data market.

Now, Safaricom has answered with a similar value proposition: more data without increasing prices. The move mirrors an increasingly competitive trend among Kenyan telcos over the past year, in which operators are choosing to add value rather than cut prices outright.