Infinix, a brand under the Transsion Holdings umbrella – the biggest seller of phones in Kenya and Africa, is apparently planning expansion into the US market this year. Known for its strong presence in Africa, parts of Asia, and parts of Europe, Infinix alongside its sibling brands TECNO and itel, has carved a niche for itself in these regions starting from offering budget phones to in the recent years offering midrangers and flagship killers.
All the Transsion brands started mostly in Africa, and their expansion around the world has taken them to many markets except North America. This – according to online reports – is about to change with the introduction of the Infinix GT 20 Pro, signalling a significant strategic move by the company.
The Infinix GT 20 Pro, a gaming-centric smartphone, is set to launch not only in the US but also in China and India – We covered the GT 10 Pro launch last year and it was an Indian only launch at that time. The upcoming device has already made appearances on various listings and certifications, including the Google Play Console and the Federal Communications Commission (FCC).
Infinix GT 20 Pro Specifications:
The device is expected to feature a flat display with thin bezels and a centred selfie camera. The back of the phone will be designed in sort of the same style as the Infinix GT 10 Pro – which is reminiscent of the Nothing Phone design aesthetic.
The GT 20 Pro, which will be powered by the MediaTek Dimensity 8200 chipset, could feature up to 12GB of RAM and up to 256GB of storage. FCC listing hints at 45W wired charging support, 5G, and Wi-Fi 6 capabilities, all powered by a 5,000mAh battery running Android 14 out of the box.
Last year, Transsion’s other brand, TECNO, sparked interest across different parts of the world with its foray into foldable technology showing what the company is capable of. The potential expansion of Infinix into the US could be a positive thing for the Transsion Brand. Their main issue for such a market would be pricing and the software experience. Infinix’s XOS skin a-top Android would need a huge revamp.
Problem with expanding into the US Market:
The US market is dominated by giants like Apple and Samsung, with American consumers known for their loyalty to these established brands. Moreover, the geopolitical climate has fostered a sense of distrust towards Chinese tech companies, a sentiment that could pose challenges for Infinix. The importance of carrier support in the US, which Infinix might struggle to secure initially due to its Chinese origins, cannot be overstated.
Nonetheless, the potential for Infinix to make inroads into the US market cannot be dismissed. The rumored specifications of the Infinix GT 20 Pro suggest a device that could offer compelling value to consumers seeking an alternative to the premium-priced offerings from more established brands. The US expansion represents a bold and ambitious endeavour for Infinix, one that underscores the brand’s commitment to broadening its global reach.
